SMS – Financial Services Content Marketing Agency

Casey Dylan

Story Market Services Blog Post - Crafting a Good Story - Step 2

Crafting a Good Story  – Step 2: Analogies

To weave data-driven ideas effectively into a story, we must first simplify complicated concepts and leverage the power of analogies. Psychologists have identified that asking your audience to process a great deal of raw data, statistics, or complex information is cognitively challenging, and you risk diluting the impact of your message to mental fatigue. Instead, […]

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Story Market Services Blog Post - Crafting a Good Story - Step 1

Crafting a Good Story – Step 1: The Five “Whys”

I once attended a presentation given by Nobel Laureate Eugine Fama (he of the “efficient market hypothesis” fame) to a group of investment professionals.  He began his remarks by illuminating a screen with a large grid of numbers by way of an overhead projector, turned his back on the audience to survey the numbers, turned

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