A Content Marketing Agency for Financial Firms
“A story has no beginning or end: arbitrarily one chooses that moment of experience from which to look back or from which to look ahead.” ― Graham Greene, The End of the Affair
The moment of experience that marks the beginning of our story and informs our reason for being (raison d’etre), arrived during the depths of a once-in-a-century global pandemic. It came not all at once, like a “eureka” moment, but more like a slowly growing nagging feeling of having forgotten something important that you can’t put your finger on…until you do.
Having spent years grappling with the challenge of communicating complex concepts and nuanced data-driven insights with audiences of various levels of sophistication, it was a wake-up call watching as experts across multiple industries and fields of study struggled to convey basic (but essential) information.
To quote Warren Buffett – “Only when the tide goes out do you discover who’s been swimming naked.” It turns out that when it comes to successfully crafting impactful messaging with empathy and emotional intelligence, the vast majority are “swimming naked.”
The world is becoming ever more complex and data-driven. People are looking for meaning, purpose, and connection. The need is clear – we must collectively be better at communicating insights and core concepts in a way that creates trust and enables action.
Now, more than ever, investment managers face many profound challenges, intensifying firms’ need to craft unique stories to help them meaningfully connect with clients and differentiate themselves in a crowded marketplace.
Story Market Services was created to help firms articulate complex financial concepts and share nuanced information in a way that simplifies while engaging clients and drawing them in.
We are on a quest to identify how to do that most effectively…then share those lessons with the world…one meaningful relationship at a time.