SMS – Financial Services Content Marketing Agency

Build a Thought Leadership Brand That Converts

We help investment management and financial advisory firms tell their story and build client acquisition engines that deliver measurable results

The Reality: Most Advisory Practices Are Stuck

Advisory practices face a stark reality – organic growth isn’t where it needs to be.

The current state of most firms:

  • The average cost of client acquisition is $3,119 per client
  • Advisors spend 83% of acquisition costs on their own time ($2,600 vs. only $519 on actual marketing)
  • Only 26% of advisors communicate weekly with clients despite investor expectations
  • Firms allocate just 2% of revenue to marketing while spending 20% of time on business development

The Growth Solution

The highest-growth advisory practices (in the top quartile) experienced 30% more growth from new clients than the average in the previous year (Source: Capital Group’s 2024 Advisor Benchmark Study).

Top-quartile advisory practices don’t just happen—they’re built with proven systems:

  • 77% more likely to have a written marketing plan prioritizing retention and prospecting
  • Receive 65% more referrals through systematic processes
  • 38% more effective at converting prospects into clients
  • Achieve 97-98% retention rates vs. industry average
Our goal: Help you join the top 25% of thriving advisors within 12 months.

Step 1: Increase Organic Growth

Goal: Double your organic growth rate within 12 months

We help you implement the systems that top-quartile practices use:

  • Written marketing plans that prioritize retention and prospecting
  • Systematic referral generation processes
  • Improved prospect-to-client conversion strategies
  • Consistent brand communication across touchpoints

Step 2: Improve Profitability

Goal: Measurable profitability improvement within 6 months

We shift your resources from time-intensive to strategic activities:

  • Transition from time-based to cost-effective hard-dollar marketing
  • Focus on client retention to maximize lifetime value
  • Create shallower J-curves for faster client profitability
  • Optimize marketing spend toward higher-revenue clients

Step 3: Save Time

Goal: Free up advisor time while increasing client communication

We handle the marketing engine so you can focus on clients:

  • Strategic content creation and distribution
  • Automated client communication systems
  • Efficient marketing processes that scale
  • CMO-level thinking without the full-time cost
What We Do

When you hire Story Market Services, you’re bringing on a partner who provides CMO-level thinking and guidance, specializing in turning vision into measurable results.

Strategic Planning

  • Executive summaries and strategic objectives
  • SWOT analysis
  • Competitive analysis and benchmarking
  • Implementation roadmaps

Target Development

  • Demographic and psychographic profiles
  • Pain point identification
  • Preferred channel mapping
  • Client journey optimization

Marketing Framework

  • Positioning and messaging guidelines
  • Channel strategy development
  • Content themes and calendars
  • Campaign roadmaps

Content Creation

  • Blogs, white papers, and reports
  • Web copy and social media content
  • Email, ad copy, and scripts
  • Event collateral

Implementation

  • Timeline and milestone tracking
  • Governance structure design
  • Stakeholder coordination
  • Quality assurance

Why Choose Story Market Services?
  • Industry Expertise: We specialize exclusively in investment management and financial advisory firms
  • Data-Driven Results: Our strategies are based on proven industry benchmarks and statistics
  • Cost-Effective: Get CMO-level thinking at a fraction of the cost of internal talent
  • Flexible Engagement: Hourly, project-based, or monthly retainer options
  • Measurable Outcomes: Clear goals with specific timelines for results

Testimonials

Whether it is writing or speaking, podcasting, PowerPoint, or blogging, Casey is a superb communicator. He has a rare gift for making complicated financial and market topics compelling, comprehensible, and relevant.

William
Head of Client Experience & Advisor Services

Casey is a multi-faceted content marketing talent with great knowledge of asset management and markets and a compelling presentation style. He is able to boil down complex investment strategies and topics into understandable narratives that advisors and clients can appreciate. 

Dana
CIO and Group President

Casey has always brought a unique blend of authority on markets with very practical application and explanation… I rely heavily on his expertise and skill set… if this were  the NBA, he would stack up “Sixth Man of the Year” awards annually- he is a vital part of  our team and our success.

Paul
Head of distribution

It has been my good fortune to have Casey join me on five recent webinars to clients, and his wisdom an affable personality have made him a fan favorite. He has a unique ability to unpack economic trends and market occurrences with encyclopedic knowledge, yet he explains his custom-made charts and graphs with an easy-to-follow, understandable style. I highly recommend Casey to any producer or producer group that desires to educate their clients, build loyalty and become more referrable.

Phil
Founder & President

Ready to Join the Top 25%?

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