
Crafting a Good Story – Step 2: Analogies
To weave data-driven ideas effectively into a story, we must first simplify complicated concepts and leverage the power of analogies. Psychologists have identified that asking
Advisory practices face a stark reality – organic growth isn’t where it needs to be.
The current state of most firms:
The highest-growth advisory practices (in the top quartile) experienced 30% more growth from new clients than the average in the previous year (Source: Capital Group’s 2024 Advisor Benchmark Study).
Top-quartile advisory practices don’t just happen—they’re built with proven systems:
Goal: Double your organic growth rate within 12 months
We help you implement the systems that top-quartile practices use:
Goal: Measurable profitability improvement within 6 months
We shift your resources from time-intensive to strategic activities:
Goal: Free up advisor time while increasing client communication
We handle the marketing engine so you can focus on clients:
When you hire Story Market Services, you’re bringing on a partner who provides CMO-level thinking and guidance, specializing in turning vision into measurable results.
Strategic Planning
Target Development
Marketing Framework
Content Creation
Implementation
Whether it is writing or speaking, podcasting, PowerPoint, or blogging, Casey is a superb communicator. He has a rare gift for making complicated financial and market topics compelling, comprehensible, and relevant.
Casey is a multi-faceted content marketing talent with great knowledge of asset management and markets and a compelling presentation style. He is able to boil down complex investment strategies and topics into understandable narratives that advisors and clients can appreciate.
Casey has always brought a unique blend of authority on markets with very practical application and explanation… I rely heavily on his expertise and skill set… if this were the NBA, he would stack up “Sixth Man of the Year” awards annually- he is a vital part of our team and our success.
It has been my good fortune to have Casey join me on five recent webinars to clients, and his wisdom an affable personality have made him a fan favorite. He has a unique ability to unpack economic trends and market occurrences with encyclopedic knowledge, yet he explains his custom-made charts and graphs with an easy-to-follow, understandable style. I highly recommend Casey to any producer or producer group that desires to educate their clients, build loyalty and become more referrable.
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To weave data-driven ideas effectively into a story, we must first simplify complicated concepts and leverage the power of analogies. Psychologists have identified that asking
I once attended a presentation given by Nobel Laureate Eugine Fama (he of the “efficient market hypothesis” fame) to a group of investment professionals. He
What is the difference between sharing data and telling a compelling story? Raiders of the Lost Ark! You read that right…it’s Raiders of the Lost